Bonus #1
THE STARTING MOVES WORKBOOK
Some books stay in theory. This one hands you small, practical moves to try with your team right away. Get the workbook now and start before the book even lands.
From the author of Dare to Be Naive
TEAM-LED RESULTS
How great teams turn uncertainty into momentum
Everyone said yes in the meeting. So why hasn’t anything changed?
Team-Led Results is how you change an organization without hollowing out the team.”
Arrives February 16, 2027
Ideapress PublishingDistributed by Simon & Schuster
Coming to bookstores and airports nationwide
Joshua Berry has put words to something I learned during my leadership at WD-40 Company: people don’t resist change, they resist feeling powerless in it. Team-Led Results is a must-read for any leader who wants to build a culture of shared ownership and true accountability.”
Why change stalls
CONTROL ISN’T WHAT’S MISSING.
Change done to a team
People feel like spectators. They comply, wait it out or push back.
Change done with a team
People feel like part of it. They own the work, so the results feel like theirs.
A leader sees a team comply, and reads it as commitment. The same leader sees a team push back, and reads it as resistance, missing the powerlessness underneath it. And when nothing moves, the leader adds control, and calls it clarity.”
From Team-Led Results
What’s usually missing isn’t motivation, capability or accountability. It’s agency: the felt sense that your voice and your effort actually shape what happens around you.
And here’s the relief for you as the leader. You stop dragging the piano up the hill by yourself. When your team owns the change, they start carrying it forward with you, and the momentum you’ve been trying to create on your own starts coming from them. Less pushing. Less persuading at every turn. The results you were after, without burning out to get them.
Teams Joshua has worked alongside
- 22 YEARSleading change with teams
- TEDXspeaker
- DARE TO BE NAIVEhis first book
- ECONICcofounder and CEO
PRE-ORDER NOW. GET TWO BONUSES.
Every pre-order helps this book reach more teams ready to trade burnout for momentum. Here’s a little something back, for anyone who orders before February 16, 2027.
Bonus #2
A SEAT AT THE LAUNCH SESSION
A live hour with Joshua during launch week: a short talk, your questions and one exercise to try with your team. Can’t make it? You’ll get the recording.
ORDER ANYWHERE
From whichever store you like. Your order number is all you need for step two.
CLAIM YOUR BONUSES
Offer ends February 16, 2027. The workbook arrives by email right away.
THANK YOU! YOUR BONUSES ARE ON THE WAY.
Pre-orders are how a new book gets noticed, so this one counts! Watch your inbox for the Starting Moves Workbook. Your seat at the launch session will follow as soon as we set the date.
WHAT YOU’LL LEARN
Real stories from real teams, including a few of my own that didn’t go so well.
- The simple equation that explains why smart, capable leaders stall (hint: more information rarely fixes it)
- Why buy-in is the wrong goal, and the four-letter check that shows whether support will actually last
- How to spot artificial harmony, and why your smartest move might be assigning someone to disagree
- What a fish in a bowl taught a bank’s innovation team about keeping the customer in the room
- What robot lawnmowers taught one innovation team about noticing instead of predicting (hint: it wasn’t about the grass)
- Why motivation comes second, and the small move that gets you unstuck first (learned the hard way, at a whiteboard in 2013)
- How four years of small, unglamorous fixes added up to the capability a board finally noticed
- Why handing out an award for failure can be one of the smartest things a high-performing company does (and how it goes wrong)
Nobody was ever inspired or moved or changed because of a slide deck. People are transformed because of a story. Joshua Berry crafted this book out of the right ones, and they will stay with you long after you close it.”
Author of Storyworthy and record-setting Moth StorySLAM champion
FOUR FOUNDATIONS. IN THAT ORDER.
Team-led change works a lot like planting a tree. You can’t skip straight to the shade.
-
Part one · Chapters 2–7
GROUNDWORK
The inner and interpersonal work that makes change feel survivable in the first place.
-
Part two · Chapters 8–13
ALIGNMENT
Clarity on direction, roles, and decision rights so people can stop guessing and start moving.
-
Part three · Chapters 14–19
ITERATION
A rhythm of learning in small, quick cycles, so you build momentum instead of stalling out or betting big on the wrong thing.
-
Part four · Chapters 20–25
CELEBRATION
Rituals for reinforcing what matters by recognizing it on purpose.
Along the way you’ll find Starting Moves: small, concrete steps your team can try on Monday morning. No overhaul required.
The Momentum Check
· Free · About 5 minutes · Opens January 2027
HOW DOES YOUR TEAM STACK UP?
A short, honest check on the places teams most often stall or burn out. You’ll see where your team is strong, where it’s stuck, and one Starting Move to try this week. Leading a whole team? A version everyone can take together is on the way.
WHAT LEADERS ARE SAYING
I’ve watched Joshua Berry work a room, and I’ve seen what happens after he leaves it: teams that actually own the change instead of waiting it out. This isn’t a book you read once. It’s a playbook you keep on your desk.”
Executive Director, Nebraska Commission on African American Affairs
Great teams create momentum (especially during uncertain times). Joshua Berry shows leaders how to build the conditions where teams can do their best work, especially when the path ahead is unclear. Buy this book. Read it. And do the work!”
Host of The Learning Leader Show and best-selling author of The Price of Becoming
In AI transformation, the technology is rarely what stalls. People stall when change happens to them instead of with them. Joshua Berry shows how to bring them in, with moves small enough to run in your next meeting and sturdy enough to carry a transformation.”
Founder and CEO, Voltage Control; author of Magical Meetings and New Friction
Joshua has a rare ability to meet leaders where they are. In Team-Led Results, he pairs deep expertise with stories from the organizations he’s worked with, then closes each chapter with concrete ways to begin. It’s the kind of book you’ll mark up, return to, and actually use.”
President and COO, Ameritas
The strongest organizations are built when people feel ownership of the future they are creating together. In Team-Led Results, Joshua Berry provides a thoughtful, human-centered framework for leading change that strengthens both performance and trust, making this a valuable resource for leaders at every level.”
President, Olsson
Team-Led Results offers a highly welcome and timely alternative to traditional change-management discussion. Joshua Berry shows that lasting change does not come from pushing people harder, but from creating the conditions in which teams can take ownership, create and benefit from a functioning learning environment, and move forward together. Managers looking to build modern, productive teams will find both clearly structured conceptual insight and immediately applicable practices here.”
Professor of Management, ESMT Berlin
Reading this book felt like a weight had been lifted from my shoulders. This isn’t a book about how you drive change. It’s about how to equip you and your team for the journey, and how to give oxygen when the path gets difficult. Thanks to Joshua, I actually found myself looking forward to taking on the next journey, because the only thing I need to know today is that I have people I care about by my side.”
Head of Global Marketing & Sales, Poval Resin Division, Kuraray Co. Ltd.
Join the launch team
HELP THIS BOOK FIND ITS PEOPLE
A lot of this book was built with teams who let me try things out on them. The launch should be built the same way! Join the launch team for early chapters, behind-the-scenes notes and first word on launch-week sessions. Read along, tell me what lands, and pass it to one leader who’s in the middle of change right now.
WELCOME TO THE LAUNCH TEAM!
I’m so glad you’re here. Your first note from me is on its way. If it doesn’t show up in a few minutes, peek in your promotions folder.
BRING TEAM-LED RESULTS TO YOUR WHOLE TEAM
This book works best as a team sport. When everyone reads it together, you get a shared language for the hard conversations, and a clear place to start. Order for your team and we’ll add a little more.
- 10+
The team assessment for everyone, plus a Starting Moves team kit for your first conversation.
- 25+
Everything above, plus a 45-minute virtual debrief of your team’s results with Joshua.
- 100+
Everything above, plus a 60-minute virtual keynote or working session.
- 250+
Everything above, plus an in-person keynote or half-day workshop (you cover travel).
Speaking
BRING IT TO YOUR STAGE
Every talk comes straight from the book: real stories, the four foundations, and one Starting Move people can try the very next morning. Fair warning, there’s always an interactive portion of the show.
Leadership summits
TEAM-LED RESULTS™
The signature keynote. From change fatigue to shared ownership.
See this keynote →Executive offsites
ALIGNED AUTONOMY
More freedom for teams, with clear direction, boundaries and trust.
See this keynote →Annual meetings and all-hands
BELIEFS THAT SHAPE BEHAVIOR
The quiet assumptions that keep teams stuck, and the small shifts that free them.
See this keynote →Innovation and product teams
INNOVATION AS A TEAM SPORT
Innovation doesn’t fail because teams lack ideas.
See this keynote →For event planners
PLANNING A 2027 EVENT?
Tell us a little about it and Joshua will get back to you himself. Want the Team-Led Results Guide too? It’s a short read on the four foundations you can pass around your planning team.
GOT IT. IT’S IN JOSHUA’S INBOX.
He reads every one of these himself and will reply soon. The Team-Led Results Guide is headed to your email too, so you can pass it around your planning team.
About the author
JOSHUA BERRY
Joshua is cofounder and CEO of Econic, a keynote speaker and the author of Dare to Be Naive. For 22 years he’s watched well-intentioned change wear out the very people it was meant to help. Team-Led Results is what he’s learned from doing it the other way, with teams from startups to Fortune 50 companies.
He lives in Nebraska and still believes the best answer is usually already in the room.
CHANGE DONE TO PEOPLE RARELY STICKS.CHANGE DONE WITH PEOPLE WORKS.
Start with one small move. It’s usually smaller than you think.